How to Choose Between Building or Buying a Retail Media Network
For retail leaders navigating the build vs buy dilemma, I’ve shared practical resources to simplify decision-making. Discover what drives scalability, faster go-to-market, and control over ad inventory. These reads help you evaluate the technical and business aspects of launching or scaling your retail media network.
Explore the build vs buy dilemma for retail media networks. Understand cost, control, and scalability factors that shape smarter ad monetization decisions.
Owning your retail media platform is the best way to scale your business.
Discover the crucial factors to consider when launching a successful retail media network including cost, technology, expertise and time-to-market.
To sum up the various opportunities in retail media and the options retailers have when building a retail media network, our CEO, Piotr Banaszczyk, contributed to ExchangeWire’s Industry Review 2024.
Explore the key factors in deciding whether to build or buy a Retail Media Network. Learn how retailers can leverage Salesforce for this
As retailers new to retail media seek to create a Retail Media Network (RMN), they must carefully consider what to manage in-house and what to outsource. It might seem appealing to outsource everything to a one stop shop service partner and sit back and watch the cash flow in.
Colin Lewis offers a candid take on why not every retailer needs to go through the effort to build their retail media network in-house.