There are two major ways of how people discover and install mobile apps on their smartphones and tablets. It's either via advertising of any sort or via search on an app store. App installs that are obtained via app stores built-in search are called organic app installs. If you, as an app marketer, aren't taking full advantage of organic app installs, you’re missing a great deal on your best app users. An organic install is more valuable because it's based on people's clear intent to find and install a certain app to serve a specific need, which isn't the case when he is exposed to an ad. It’s a higher quality customer relationship from the get-go. In short, discoverability matters. And the best way to get noticed in

Learn the ASO app store optimization & promotion techniques to increase app downloads and deliver optimal mobile app marketing strategy.

Whether you're new to app store optimization (ASO), or need to refine your approach, this post shares practical insights that are proven to maximize app store success.

Despite its growth, App Store Optimization (ASO) is still in its infancy and few models exist for how to develop a long-term, successful ASO strategy. Based on our work with top developers, we identified 5 key components of a winning ASO strategy.

The app market is booming and revenue is soaring. According to TechCrunch, citing a report from AppAnnie: Global app downloads topped 175 billion and consumer spending exceeded $86 billion in 2017, thanks to growth in emerging markets including China, India, Brazil and Russia... One of the benefits of targeting this huge and growing market is that the Appstore and PlayStore are largely closed ecosystems. You can promote your apps directly to potential users in the one marketplace they are using to access apps. The AppAnnie report also notes that app usage is up, with the average user spending 3 hours a day within apps on their phone. This means your app, once downloaded, is competing with the other apps on a user's phone rather than countless other websites across the web. So how do we get these downloads? According to another report co-authored by AppAnnie and Adjust, titled The Complete Guide to Mobile App Marketing: App Store Optimisation, two thirds of all app downloads are organic